"Hopeful Monster" is my final capstone project for my undergraduate graphic design program, where I focused on rebranding an existing business. After researching several companies in need of a fresh identity, I approached Magnum & Co., a creative marketing agency, and was fortunate to be selected to design their new brand. The project began with gathering detailed information about the agency’s vision, values, and desired direction for the rebrand. Magnum & Co. wanted a bold, vocal, and distinct brand that would better align with their evolving identity and connect more deeply with their clients.

In the development process, I aimed to capture the essence of the agency's new goals through a visual identity that reflects creativity, confidence, and a forward-thinking approach. The challenge was to strike the right balance between boldness and professionalism, ensuring the rebrand would resonate with both current and potential clients. I designed a logo, typography, color palette, and various brand assets that spoke to their commitment to delivering impactful marketing strategies. Throughout the project, I was able to hone my skills in brand strategy, visual communication, and storytelling, ultimately creating a brand identity that fully represents the values and ambitions of Magnum & Co.